LiveType Trials

Throughout our lessons we have began to focus on the production logo, which we are going to apply to commence our opening sequence. We have experimented with LiveType and thought out different ways in how we are going to present it. We initially made a production logo, but at a later date we decided to change it. Here are screen shots of our first idea and then our changed and final idea.

INITIAL IDEA:

We used black and white as basic theme colours; this was because we wanted the logo to relate to our genre. We thought of the name ‘Dash Productions’ and to start the logo, each letter glows white until both of the words are highlighted. We purposely did this so the audience could focus on one letter at a time.

 

After all the letters had been highlighted, we added a shake effect to the writing. This was to create an unstable and jolty atmosphere for the audience, so even before they the opening sequence had started, already they recognise the genre. It also emphasises the name of our logo, so for future reference (if the logo was genuinely real) the audience would keep in mind the genre it is associated with. 

 

Once the shaking and the glowing was over, the words along with the clapperboard would fade out. This was to inform the audience that the film was about to begin. It would become unsettling for the audience, as they wouldn’t know what to expect next (in the dark wondering if something unexpected was going to 'jump' out at them).

SECOND AND FINAL IDEA:

We decided to slightly alter our first idea. Therefore to welcome each letter we highlighted it in red, whilst landing on the clapperboard one at a time. We agreed this would have a better effect for the reason that the colour red was one of the motifs for our genre. Also with the colour being quite bold, it stands out further from the background, grabbing attention more.

 

Again, instead of using this as our first shot we decided to change it to our second. After the red has highlighted each letter they turn white - and that’s when the writing starts to fade off screen. We thought this was necessary, as adding more effects will make our production logo more unique.

 

Finally, we decided to keep the last effect matching, yet again each letter fades out along with the clapperboard, indicating to the audience that the film is going to begin.

Although we did try out and practice with other effects, we agreed to keep this as our final logo. This was because we didn’t want it to be too cliché or predictable, but we thought was detailed enough.